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Strategy with a beating heart

Strategic Marketer focused on growth, CRM and customer journey optimization, turning insight into measurable business results

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What I do

Digital Strategy & Growth

Data-driven marketing strategies that connect brand, customer journey and business goals to drive sustainable growth.

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CRM & Marketing Automation

Building and implementing CRM systems, customer journeys and automation workflows to improve conversion, retention and loyalty.

Content & Brand Experience

Content strategy and storytelling that create consistent, human and high-impact brand experiences across channels.

 

Funnel & Conversion Optimization

Landing pages and customer journeys optimized for lead generation, conversion and measurable business results.

 

Adriana Rodríguez

I’m a strategic marketer who brings together storytelling, digital strategy and CRM automation to help brands grow with clarity and purpose. Working across different countries and markets has shaped the way I understand audiences, their motivations and the experiences that truly resonate with them.

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’m naturally curious and highly adaptable, which allows me to navigate change, learn fast and continuously evolve with the tools, trends and challenges of today’s marketing environment. This mindset guides my approach to brand strategy, content, customer journeys and growth.

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I enjoy turning human insight into ideas that feel authentic, and into execution that delivers real business results. I’m deeply passionate about this work and it shows in every project I lead.

Selected Projects

A selection of real marketing projects where strategy, execution and customer understanding come together to drive measurable results.

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Startup Marketing & CRM Foundation, Digiclean

Repositioning a traditional retail brand through an integrated campaign combining branding, content and in-store experience to reconnect with a modern audience and increase visibility and sales.

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Event Marketing & Digital Experience, Live2Lead Sweden

Executing the local marketing strategy for the Swedish edition of a global leadership event, including digital campaigns, content and customer journey to drive targeted attendance and deliver a high-impact on-site experience.

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CRM & Marketing Automation System, RMB

Designing and implementing a full CRM and automation ecosystem, including customer journeys, ABM campaigns and lead nurturing workflows to improve conversion and sales efficiency.

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Go-To-Market & Franchise Growth , Alvato

Leading go-to-market strategy and CRM-driven lead generation for franchise expansion, including landing pages, pipelines and onboarding journeys to support international growth.

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360° Brand & Campaign Management, Brissa

Leading the development and execution of integrated marketing campaigns across retail, digital and offline channels, aligning brand strategy, in-store experience and content to strengthen positioning and drive sales.

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Brand Concept & Storytelling Strategy, Grupo Gordo

Developing brand concepts and storytelling strategies for a multi-restaurant group, translating identity into cohesive experiences across different cuisines and formats.

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Areas of expertise 

Digital Strategy
Growth Marketing
CRM & Marketing Automation
Customer Journey Optimization
Lead Generation & Nurturing
Content Strategy & Storytelling
Brand Positioning
Go-To-Market Strategy
Conversion Optimization
Marketing Operations
Cross-functional Collaboration
Project Management

CRM & Automation

Zoho CRM · Zoho One · ActiveCampaign · Clientify · HubSpot

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