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CRM & Marketing Automation System, RMB

CRM Implementation, Marketing Automation and Customer Journey Optimization
RMB, International Markets (Argentina, Mexico, United States and Europe) · 2024 - Present
Role: Marketing Consultant

About the company

RMB is an international company specialized in the design and construction of exhibition stands for major global trade shows, as well as commercial retail spaces. The company works with leading brands such as Samsung, McDonald’s and Eucerin, delivering high-impact physical brand experiences across multiple international markets.

The Challenge

RMB needed to structure and scale its commercial processes across multiple countries, where teams were operating with different workflows, communication styles and levels of digitalization.

There was no unified CRM system or standardized customer journey, which made lead management, follow-up and conversion inconsistent across markets.

The challenge was to create a scalable system that could bring structure and efficiency, while remaining flexible enough to adapt to each market.

Key Learnings

Building systems across multiple markets requires balancing standardization with flexibility. Effective marketing operations depend not only on tools, but on how well processes adapt to cultural and market differences.

Skills & Tools Applied

CRM & Marketing Automation
Customer Journey Design
Lead Nurturing
Account-Based Marketing (ABM)
Email Marketing
Process Optimization
International Marketing
Cross-functional Collaboration

Results & Impact

Established a unified CRM and automation system across multiple international markets

Improved lead management, follow-up and visibility for sales teams

Increased consistency and efficiency in customer journey execution

Enabled better alignment between marketing and sales processes

Created scalable systems adaptable to different market dynamics