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Event Marketing & Digital Experience, Live2Lead Sweden

Live2Lead is a globally recognized leadership event created by the Maxwell Leadership Community, streamed annually in multiple countries and focused on personal growth, leadership and professional development.

Event Marketing, Digital Strategy and Customer Journey
Live2Lead Sweden, Gothenburg · 2025
Role: Marketing Team

About the company

Live2Lead is a globally recognized leadership event created by the Maxwell Leadership Community, streamed annually in multiple countries and focused on personal growth, leadership and professional development.

The Challenge

The Swedish edition required a strong local marketing approach to attract the right audience while maintaining the global positioning and standards of the event.

The challenge was to communicate the value and scale of Live2Lead in a way that resonated with the local market, ensuring that the right participants engaged with the event and moved smoothly from awareness to registration and attendance.

Key Learnings

Balancing global brand consistency with local relevance is essential to create meaningful engagement. A well-structured customer journey can significantly improve both attendance and overall event experience.

Skills & Tools Applied

Digital Strategy
Customer Journey
Content Strategy
Landing Page Design
Event Marketing
Email Marketing
Community Strategy
Stakeholder Collaboration

Results & Impact

The event reached full capacity, with all tickets sold and seats occupied

Delivered a clear and effective digital journey supporting registrations and ticket sales

Created high-quality content and assets that enhanced the overall event experience

Generated valuable testimonial content for future editions

Strengthened engagement and connection with a local audience of professionals and leaders