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360° Brand & Campaign Management, Brissa

Brissa is a well-established home and décor retail brand in Colombia, known for its strong market presence and tradition in the industry. With the entry of global competitors, the brand faced the need to modernize its positioning and reconnect with a new generation of customers.

Integrated Brand Strategy, Campaign Management and Retail Experience
Brissa, Colombia · 2016 - 2018
Role: Account Executive & Project Lead

About the company

Brissa is a well-established home and décor retail brand in Colombia, known for its strong market presence and tradition in the industry. With the entry of global competitors, the brand faced the need to modernize its positioning and reconnect with a new generation of customers.

The Challenge

Brissa needed to evolve from a traditional brand to a more modern and relevant one in an increasingly competitive market, where international brands were reshaping customer expectations.

The challenge was not only to refresh the brand image, but to ensure consistency across all touchpoints, from in-store experience to digital communication, while maintaining the brand’s essence.

Key Learnings

Consistency across channels is essential to build a strong brand. When retail experience, content and communication are aligned, marketing becomes significantly more effective in both perception and results.

Skills & Tools Applied

Brand Strategy
Campaign Management
Retail Marketing
Visual Merchandising
Content Strategy
Influencer Marketing
Cross-channel Marketing
Project Management

Results & Impact

Strengthened brand positioning and visual consistency across all channels

Increased brand visibility through integrated campaigns and multi-channel presence

Supported sales performance through aligned retail and marketing execution

Enhanced customer experience both in-store and online

Contributed to repositioning the brand for a more modern audience

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